I’m Gregory L. Wellman, a Sacramento-based fractional CMO and COO and the principal of Daedalus Strategies. For more than 20 years, I’ve built the systems, teams, and data infrastructure that help organizations grow. I lead AI adoption and automation, implement CRM and data platforms, and build KPI dashboards that give leadership a clear view of performance. I own budgets, resource allocation, vendor management, and ROI, and I report results to CEOs, executive teams, and boards. I also lead go-to-market strategy and the marketing teams that turn growth plans into pipeline.
I’ve served as Managing Director of a media and consulting firm and as an embedded executive for technology, public-sector, education, nonprofit, and mission-driven organizations. I hold an MBA with a focus in marketing and operations.
If your organization is ready to scale, I’d welcome the conversation.
Gregory L. Wellman
greg@daedalusstrtg.com
Over the years, I have worked with some exceptional companies, associations, and nonprofits, including Human Rights Watch, the Chan Zuckerberg Initiative, SEIU, the California Primary Care Association, the California Transit Association, Mental Health America of California, Plug In America, Mercury Public Affairs, and the California EDGE Coalition. For results and details, see my case studies. Here are a few:
Aug. 2018 – Present | Executive Business Consultant Daedalus Strategies |
Aug. 2011 – July 2018 | Managing Director Mêlée Convergent Media |
July 2008 – Aug. 2011 | Director of Sales and Marketing Sacramento Philharmonic Orchestra |
Nov. 2004 – July 2008 | Marketing Specialist Historical Services Division, Wells Fargo |
MBA | California State University, Sacramento (Academic Focus on Marketing and Operations) | |
Certificate in International Studies | University of the Pacific | |
BA History | California State University, Sacramento (Academic Focus on 19th and 20th Century North American/European relations) |
2022 – 2023 | Board of Directors Bit PAC (People Advancing Crypto) |
2016 – 2019 | Council for Giving – Board of Directors (Founder) |
2013 – 2017 | Sacramento Public Relations Association – Board of Directors (Board President, 2016 – 2017) |
2009 – 2012 | Sacramento County Historical Society – Board of Directors (Communications Committee) |
2008, 2022 | Author – Arcadia Publishing A History of Alcatraz Island 1853 – 2008 (1st Edition, 2008) A History of Alcatraz Island Since 1853 (2nd Edition, 2022) |
What is a fractional CMO and COO?
A fractional CMO and COO is a senior executive who joins your leadership team part time or for a defined engagement. I embed with organizations to lead marketing, operations, and technology, giving them executive-level strategy and accountability without the cost of a full-time hire.
Who does Gregory L. Wellman work with?
I work with public-sector, education, nonprofit, association, technology, and mission-driven organizations. Clients have included Human Rights Watch, the Chan Zuckerberg Initiative, SEIU, the California Primary Care Association, and the California Transit Association.
What results has he delivered?
Results include 38.6% growth in qualified pipeline and 27% lower cost per lead for a telecommunications provider serving public-sector customers, a 30% increase in sourced revenue through AI-enabled operations, and 45% ticket revenue growth for the Sacramento Philharmonic Orchestra. Read the full case studies.
What does an engagement cover?
Engagements typically include go-to-market and marketing strategy, AI adoption and automation, CRM and data platforms, KPI dashboards, budget and vendor management, and leading teams. I report results to CEOs, executive teams, and boards.
Where is Greg based?
I am based in Sacramento, California, through Daedalus Strategies, and work with organizations both on-site and remotely.
How do I start a conversation?
Email greg@daedalusstrtg.com or connect on LinkedIn at linkedin.com/in/glwellman.