For more than 20 years, I’ve built the systems, teams, and data infrastructure that help organizations grow. I lead AI adoption and automation, implement CRM and data platforms, and build KPI dashboards that give leadership a clear view of performance. I own budgets, resource allocation, vendor management, and ROI, and I report results to CEOs, executive teams, and boards. I also lead go-to-market strategy and the marketing teams that turn growth plans into pipeline.
I’ve served as Managing Director of a media and consulting firm and as an embedded executive for technology, public-sector, education, and mission-driven organizations. I hold an MBA with a focus in marketing and operations.
If your organization is ready to scale, I’d welcome the conversation.
Gregory L. Wellman
greg@daedalusstrtg.com
Over the years, I have worked with some exceptional companies, associations, and individuals. Here are a few:
Aug. 2018 – Present | Executive Business Consultant Daedalus Strategies |
Aug. 2011 – July 2018 | Managing Director Mêlée Convergent Media |
July 2008 – Aug. 2011 | Director of Sales and Marketing Sacramento Philharmonic Orchestra |
Nov. 2004 – July 2008 | Marketing Specialist Historical Services Division, Wells Fargo |
MBA | California State University, Sacramento (Academic Focus on Marketing and Operations) | |
Certificate in International Studies | University of the Pacific | |
BA History | California State University, Sacramento (Academic Focus on 19th and 20th Century North American/European relations) |
2022 – 2023 | Board of Directors Bit PAC (People Advancing Crypto) |
2016 – 2019 | Council for Giving – Board of Directors (Founder) |
2013 – 2017 | Sacramento Public Relations Association – Board of Directors (Board President, 2016 – 2017) |
2009 – 2012 | Sacramento County Historical Society – Board of Directors (Communications Committee) |
2008, 2022 | Author – Arcadia Publishing A History of Alcatraz Island 1853 – 2008 (1st Edition, 2008) A History of Alcatraz Island Since 1853 (2nd Edition, 2022) |