Selected engagements from Gregory L. Wellman, a fractional CMO and COO based in Sacramento, California. Each case study covers the challenge, the work, and the measurable results across marketing, operations, technology, and go-to-market strategy.
Growing Public-Sector Pipeline 38.6% for a Telecommunications Provider
As fractional marketing lead for Geolinks, a telecommunications provider serving public-sector and education customers, Greg built integrated demand generation that grew qualified pipeline 38.6% and lowered cost per lead 27%. Read the case study.
Human Rights Watch: Building BeyondLWOP.org
Greg partnered with the Human Rights Watch executive team to develop BeyondLWOP.org, a website and national public outreach initiative. Read the case study.
Sacramento Philharmonic Orchestra: 45% Ticket Revenue Growth
As Director of Sales and Marketing, Greg grew ticket revenue 45%, the donor base 22%, and sponsorship revenue 35.6% while cutting department costs 15%. Read the case study.
Work with Greg
Email greg@daedalusstrtg.com or connect on LinkedIn.